Smirnoff ICE’s 25th Bitrhday

To celebrate a staggering 25 years of Smirnoff ICE, we created a vibrant and cohesive series of visual assets designed to evoke a strong sense of nostalgia.

Drawing inspiration from the early 2000s, these assets feature globally recognisable motifs, from vintage desktop and Microsoft interfaces, to Y2K fashion, and iconic accessories of the era. They’re designed for multi-market appeal and various social platforms - including a custom Snapchat filter.

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Guinness Pint Of View Beermat

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Guinness x Rugby World Cup