The Guinness Pint Of View Beermat.

I had an idea to create a deceptively simple, pop-out beermat that turns every Guinness drinker into the star of the story. With a removable centre that acts as a framing device, the mat invites fans to literally put themselves in the picture.

From organic pub-table content to surprise celebrity appearances, the idea puts creativity in the hands (and under the pints) of real people. It’s proof that the most powerful ideas don’t have to be complicated - just smart, strategic, and rooted in what people genuinely love to do.

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Smirnoff ICE 25th Birthday