Smirnoff Global Content
A suite of dynamic, vibrant, and culturally in-tune motion assets, designed for mass-market use.
The brief:
Develop a suite of adaptable evergreen assets for Smirnoff's global markets, incorporating seasonal relevance while maximising existing footage.
The idea:
Revitalise and re-contextualise existing content through playful, socially-native copy paired with dynamic, engaging motion graphics that resonate across multiple markets and occasions.